Anthony Lucas (Hospitality) and his co-author recently published their article "Pushing the Limits of Increased Casino Advantage on Slots: An Examination of Performance Effects and Customer Reactions" in the Cornell Hospitality Quarterly journal. The study examined performance data from reel slot games located in two casinos and revealed significantly elevated revenues for the high-par games — despite price hikes — while failing to provide evidence of rational play migration to the low-par games.
