Robert Rippee

Director, Hospitality and Esports Laboratory
UNLV International Gaming Institute
Expertise: Hospitality Innovation, Esports, Business Development

Biography

Robert Rippee is a nationally recognized authority on the hospitality industry, particularly technology innovation, esports, and business and product development. He is often called upon by local and national media to provide context to emerging trends in hospitality, esports, robotics, artificial intelligence, and other technology applications in the service industry. 

Rippee directs the Hospitality and Esports Lab within UNLV's International Gaming Institute and is former senior vice president of marketing for Las Vegas Sands Corporation. The lab is project-oriented and guides students from an array of disciplines through the innovation process. The lab’s environment is one of the unique learning environments at UNLV, combining the development of disruptive innovation with guidance from subject matter experts in esports, robotics, artificial intelligence, experience design, virtual reality, augmented reality, blockchain, and more. 

Rippee is active as a board advisor, mentor, and consultant to several early stage and mature technology startup companies. He is also a veteran, having served as a pilot in the United States Navy. 

Education

  • M.B.A., Operations Management, University of Georgia
  • B.S., Finance, The University of Wyoming

Robert Rippee In The News

KSNV-TV: News 3
September 29, 2020
The Las Vegas strip has always been a place of innovation; from CES to casino floors. We’ve been showing you what the future might hold for years. It’s always been a “what if” or “what could be”, and then coronavirus happened.
Las Vegas Review Journal
August 24, 2020
There’s a new crowd of big spenders in Las Vegas.
ABC 10 News: San Diego
August 21, 2020
Visit the Las Vegas Strip and things may feel different.
LEX18
August 20, 2020
Visit the Las Vegas Strip and things may feel different.

Articles Featuring Robert Rippee

A portrait of UNLV's new president Keith Whitfield on campus.
Campus NewsAugust 10, 2020
As summer heats up, so do the accomplishments on UNLV’s campus.
Campus NewsMay 20, 2020
A collection of news stories highlighting the staff and students of UNLV who exemplify what it means to be a Rebel, even from home.
Esports arena at Luxor
Business and CommunityMay 5, 2020
With live sports temporarily on hold, more Americans than ever have turned to esports to fill the void. UNLV expert Robert Rippee on the phenomenon and what’s next.