Robert Rippee

Director, Hospitality and Esports Laboratory
UNLV International Gaming Institute
Expertise: Hospitality Innovation, Esports, Business Development

Biography

Robert Rippee is a nationally recognized authority on the hospitality industry, particularly technology innovation, esports, and business and product development. He is often called upon by local and national media to provide context to emerging trends in hospitality, esports, robotics, artificial intelligence, and other technology applications in the service industry. 

Rippee directs the Hospitality and Esports Lab within UNLV's International Gaming Institute and is former senior vice president of marketing for Las Vegas Sands Corporation. The lab is project-oriented and guides students from an array of disciplines through the innovation process. The lab’s environment is one of the unique learning environments at UNLV, combining the development of disruptive innovation with guidance from subject matter experts in esports, robotics, artificial intelligence, experience design, virtual reality, augmented reality, blockchain, and more. 

Rippee is active as a board advisor, mentor, and consultant to several early stage and mature technology startup companies. He is also a veteran, having served as a pilot in the United States Navy. 

Education

  • M.B.A., Operations Management, University of Georgia
  • B.S., Finance, The University of Wyoming

Robert Rippee In The News

Hotelier
July 31, 2020
When COVID-19 brought travel to a stand-still, hoteliers were left wondering how to get their industry back on track. Travelers wondered if and when it would be safe to venture out again. And everyone wondered what travel would look like going forward.
Las Vegas Review Journal
July 24, 2020
The robots are coming.
Las Vegas Review Journal
April 20, 2020
The spread of the novel coronavirus has devastated the gaming industry, prompting the shutdown of arenas, casinos and resorts across the country.
CalvinAyre.com
February 3, 2020
Before even starting to work on the thing that appeals to today’s youth, it’s important to understand what makes them difference.

Articles Featuring Robert Rippee

Campus NewsMay 20, 2020
A collection of news stories highlighting the staff and students of UNLV who exemplify what it means to be a Rebel, even from home.
Esports arena at Luxor
Business and CommunityMay 5, 2020
With live sports temporarily on hold, more Americans than ever have turned to esports to fill the void. UNLV expert Robert Rippee on the phenomenon and what’s next.