Won-Yong Oh (Management, Entrepreneurship, and Technology) and Jinsuh Tark, who is in MBA/MS Hotel Administration dual program, published a business case study "Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry" with Ivey Publishing. Ivey Publishing is a leading business case study publisher with a global perspective. The case provides students with the opportunity to learn about balancing organizational growth and financial stability from the perspective of the decisionmaker.
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