The American Marketing Association (the marketing industry's premier trade organization) selected UNLV's collegiate AMA student group as a finalist in its case competition. The student group has been invited to present their plan to executives from eBay in New Orleans at the 39th Annual American Marketing Association’s Collegiate Conference this week (March 16-18).
This is fantastic news that our UNLV chapter was chosen as one of only nine finalists from 150 teams worldwide. UNLV will face fierce competition from other finalists including organizations from Wharton, Temple, and Texas State — so we are in the elite crowd.
The AMA’s International Case Competition is unique in that it runs for two semesters. During the fall semester each team prepares a data-driven written case solution. From July 13, 2016 when the competition kicked off through fall semester finals, the team met 35 times (mostly at night and on weekends) for more than 160 hours to develop and execute a strategic plan. For the written portion of the case competition, the UNLV AMA team conducted two focus groups, personal interviews with 30 subjects, and a survey with 911 respondents. In addition, their write-up used 10 databases, and more than 100 data sources/citations. They then used the comprehensive data to make strategic marketing recommendations. In total, the UNLV AMA team devoted more than 1,700 hours to the case. Now, the finalists will make a professional presentation of their recommendations to the executives of eBay.