Jehun Moon, Mehmet Erdem, Ozgur Ozdemir, Hyelin (Lina) Kim (Hospitality) and Eda Anlamlier (Business) have published their study titled, "What drives Millennials and Generation Z to adopt cryptocurrency for hotel payments?," in the International Journal of Contemporary Hospitality Management. Their study is among the first to comprehensively identify the significance differences in Millennials and Gen Z hotel guests’ intentions to adopt crypto-currency payments (CP) via a sequential mixed-methods approach. The study offer actionable insights for hotel operators and policymakers aiming to expedite CP adoption among Millennials and Gen Z hotel guests.
