Jungoon Lee and Christopher Cain (both Hospitality) are co-authors on the recent article, "Momentum in professional golf: A fixed effects reassessment of the hot and cold hand fallacy." Published in the Journal of Sports Analytics, the study uses a fixed statistical model to re-examine the phenomenon of "streakiness" in golf. The study also informs the potential development of mental training programs to help golfers achieve and maintain a consistent approach to play.