Juliana R. V. Tkatch (Hospitality) is the leading author of the research article, "I Want to Come Back! The Role of Events in Attraction Image, Revisit Intention, and Loyalty" in Event Management which explored the impact of event participation on visitor perceptions, place attachment, and long-term loyalty within the tourism industry. The research examines how familiarity with an attraction enhances its overall image and whether specific types of events influence visitors' intentions. The findings demonstrate that while place attachment is a robust predictor of loyalty, its direct relationship with an attraction's image is less significant, highlighting the critical role of event-driven strategies.