Published: Hyelin Kim, Esra Topcuoglu and Sungeon (Jake) Kim

Hyelin Kim, Esra Topcuoglu and Sungeon (Jake) Kim (Hospitality) published "Green message strategies and green brand image in a hotel context" in The Journal of Hospitality Marketing & Management. Topcuoglu and Kim are doctoral students.

This research investigates the effects of different green (environmental) message types on hotel customers’ green brand image perceptions and behavioral intentions.

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