Guadalupe Negrete (CAEO) and Tara McManus (Communication Studies) co-authored an article, "“Okay Twitter… Trend this, Sucka! #Supernatural': A Content Analysis of the Supernatural Fandom’s Use of Live-tweeting" that has been published in The Journal of Social Media in Society. The article examines the use of live-tweeting by the Supernatural fandom and provides insight into what strategic communicators can learn from a fandom's use of live-tweeting.
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