Billy Bai and Mehmet Erdem (both Hospitality), along with Cece Leung, '12 PhD Hospitality Administration, recently received the 2018 Highly Commended Research Publication - Emerald Literati Award for their co-authored publication. The article, "Hotel Social Media Marketing: A Study on Message Strategy and its Effectiveness," was published in the Journal of Hospitality and Tourism Technology and compared the effectiveness of different social media marketing strategies across hotels.
