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Billy Bai and Mehmet Erdem

Honors: Billy Bai and Mehmet Erdem

Jul 6, 2018

Billy Bai and Mehmet Erdem (both Hospitality), along with Cece Leung, '12 PhD Hospitality Administration, recently received the 2018 Highly Commended Research Publication - Emerald Literati Award for their co-authored publication. The article, "Hotel Social Media Marketing: A Study on Message Strategy and its Effectiveness," was published in the Journal of Hospitality and Tourism Technology and compared the effectiveness of different social media marketing strategies across hotels.