Aya Shata (Journalism and Media Studies) was a speaker and moderator for a panel titled "AI in Advertising: How It’s Changing the Creative Workflow," organized by the American Advertising Federation. It was a thought-provoking discussion on how AI is transforming ideation, design, copywriting, production, and execution in the creative industries, as well as exploring what the future holds for creative professionals striving to stay ahead of the curve.