Aya Shata (Journalism and Media Studies) at UNLV and co-author Michelle Seelig from the University of Miami published an article titled, "Making the Environment Like A Cool Thing:” Exploring generation Z and Millennials’ reception of climate change videos on YouTube," in the Atlantic Journal of Communication.
Guided by literature on entertainment education, SCT theory, and environmental self-efficacy, this comparative study employs mixed methods to examine pro-environmental behaviors and the effectiveness of short YouTube videos on climate change among Generation Z and Millennials.
