Ashley Hairston Doughty (Art), along with public art consultant Mark Salinas, worked with the Regional Transportation Commission of Southern Nevada (RTC) to design signage that would effectively educate the public about social distancing and safe transit riding practices at their main transit hub, the Bonneville Transit Center.
In partnership with Forecast Public Art and with funding from the Kresge Foundation and the National Endowment for the Arts, Smart Growth America (SGA) launched the Arts & Transportation Rapid Response initiative, seeking to partner transportation agencies with artists to develop creative solutions to COVID-related transportation challenges.
With help from Forecast Public Art, Smart Growth America selected and hired artist Hairston Doughty to design creative signage and public art consultant Salinas to provide additional guidance and arts administration expertise.
Doughty, with consultation from RTC staff and Salinas, created a cohesive concept for signage that combines images of well-known locations on the Las Vegas Strip and nearby natural landscapes and overlaid friendly phrases encouraging people to wear masks and maintain a safe distance from others. She also conducted a series of in-person site visits with RTC staff and vinyl specialists to select the best locations to install the signage.