Arthur D. Soto-Vásquez (Journalism and Media Studies), with co-author Andres Bernal (CUNY School of Labor and Urban Studies), recently published "Like, subscribe, profit? Personal finance influencers on YouTube under neoliberalism" in Consumption Markets & Culture. In the article, the authors use natural language processing methods and qualitative analysis to analyze top personal financial influencers on YouTube. We find that they end up venturing far beyond personal finance topics (saving, investing, etc.) and speculate about housing and car markets, inflation, the Federal Reserve, and even geopolitics. Because YouTube rewards constant content production, influencers are pushed to make these sweeping economic prognostications and react to news cycles. The result is a platform-driven shift in how expertise is changing.