Assistant professor Araceli Hernandez's (Hospitality) article, "AI-Powered Predictive Modeling for Food-service Crowdfunding Success: An Integrated Approach with Business Intelligence and Supervised Machine Learning for Smart Business Ecosystem" was recently published in the Electronic Markets Journal.
This study investigates the potential of machine learning (ML) for predicting food-service crowdfunding success, addressing a gap in online crowdfunding platforms and the smart business ecosystem. The findings provide valuable insights for entrepreneurs seeking funding through crowdfunding platforms and contribute to the understanding of success factors in this domain.