Published: Anjala Krishen

Anjala Krishen (Marketing and International Business) and her coauthors Yogesh K. Dwivedi, N. Bindu, and K. Satheesh Kumar, recently had their paper, "A Broad Overview of Interactive Digital Marketing: A Bibliometric Network Analysis," published in the Journal of Business Research. This paper tracks research dynamics in interactive digital marketing by identifying the stages of evolution of major topics, articles, citation, and co-citation networks, using various computational techniques, including growth curve analysis and citation network analysis of bibliometric information.

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