Aya Shata

Assistant Professor of Journalism and Media Studies
Artificial intelligence
ChatGPT
Public relations
Storytelling
Persuasive communication campaigns

Aya Shata — an assistant professor in digital media at the Hank Greenspun School of Journalism and Media Studies — brings more than 14 years of strategic communication teaching experience, and serves as the faculty advisor for UNLV's chapter of the Public Relations Student Society of America (PRSSA).

Shata is passionate about purpose-driven research that serves communities and pursues social change across a range of critical issues, including sustainable development, climate change, cyberbullying, HIV, women empowerment, and sexual harassment.

Her current research focuses on the ways Artificial Intelligence (AI) is transforming the media landscape, with a particular emphasis on the role and impact of AI in public relations, advertising, and higher education. Shata's overarching goal is to promote a more responsible use of AI, striving to bridge the gap between theory and practice across various industries. 

Her previous research explored attitudinal and behavioral changes brought about by interactive digital media, examining narrative persuasion and the messaging embedded in entertainment education, and investigating the effectiveness of persuasive communication campaigns and media advocacy efforts. During her doctoral studies, she also looked at transmedia narrative to promote sustainable development and identify the narrative persuasion mechanism for transmedia edutainment.

Shata's work has been published in peer-reviewed journals such as the Journal of Creative Communication, Journal of Current Issues and Research in Advertising, Games for Health Journal, Journal of African Media Studies, and Middle East Journal of Culture and Communication.

Ph.D., Communication, University of Miami
M.P.P., Media Policy, American University in Cairo
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Benjamin Leffel

Assistant Professor of Public Policy
Sustainability
Climate change
Corporations
Cities
Global governance
Diplomacy

Ben Leffel, an assistant professor in the School of Public Policy and Leadership, is an expert sustainability governance by cities, states and corporations globally.

Prior to joining UNLV, Leffel served as a postdoctoral research fellow at the University of Michigan’s Erb Institute for Global Sustainable Enterprise and a lecturer at the University of California, Merced. His published work focuses on world cities fighting climate change, including the role of private climate consulting and city membership in transnational environmental networks, global urban pollution abatement, and climate finance allocation to local governments.

Leffel has published op-eds in the Harvard Business Review, The Hill and the Chicago Council on Global Affairs, and has served as a climate action advisor to the City of Irvine, California. 

Ph.D., UC Irvine
Community Speaker
Media Expert

H. Jeremy Cho

Assistant Professor, Mechanical Engineering
Atmospheric water harvesting
Energy
Heat mass transfer
Soft materials
Imaging
Data science

H. Jeremy Cho is a UNLV mechanical engineer whose research specializes in converting water vapor into a drinkable form. Since moving to Nevada, he has focused on solutions to the Southwest water crisis through atmospheric water harvesting.

Cho has expertise in soft matter physics and phase-change heat transfer, and constantly looks for ways to convert energy more efficiently (fossil fuels, solar, geothermal, steam energies, etc.). His lab explores the use of soft materials, such as hydrogels, finding new technologies to slow the threats of climate change.

He received a CAREER Award from th National Science Foundation for his work on atmospheric water harvesting in 2022. Before joining UNLV in 2019, he was a postdoc at Princeton working with soft matter physics and did research at MIT on phase-change heat transfer.

Ph.D., Mechanical Engineering, Massachusetts Institute of Technology
S.M., Mechanical Engineering, Massachusetts Institute of Technology
B.S.E., Mechanical Engineering, University of Michigan
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Marie-Odile Fortier

Assistant Professor, Civil and Environmental Engineering and Construction
Assistant Professor in Sustainability in Arid Lands
Life cycle assessment
Carbon footprints
Energy systems
Renewable energy
Bioenergy
Harnessing energy from wastes
Climate change mitigation
Energy planning

Marie-Odile Fortier, an assistant professor in the Department of Civil and Environmental Engineering and Construction, is an expert on sustainability in arid lands. Her research focuses on climate change, energy infrastructure, and analyzing how much the carbon footprint of different renewable energy, fossil energy, and bioenergy systems varies by location.

Prior to joining UNLV in fall 2022, Fortier taught courses on sustainable energy at the University of California, Merced and the State University of New York College of Environmental Science and Forestry. 

In 2021, Fortier received a National Science Foundation CAREER award that supported her research in developing new geospatial methodology for energy life cycle assessments, to guide long-term planning of sustainable energy installations to lower climate change impacts.

Ph.D., Environmental Engineering, University of Kansas
B.S., Environmental Engineering, University of Florida
Community Speaker
Media Expert

Hans Rawhouser

Associate Professor of Entrepreneurship
Troesh Fellow
Entrepreneurship
Blockchain technology
Social impact
Developing countries
Entrepreneurial ecosystems

Hans Rawhouser is an associate professor in the Management, Entrepreneurship and Technology department at UNLV’s Lee Business School. He investigates blockchain technology, entrepreneurial ecosystems, how entrepreneurs gain resources, and how entrepreneurs achieve social impact (for example, greenhouse gas emission reductions, poverty alleviation, job creation, and creation of supportive social networks).

Rawhouser's body of research has explored topics such as carbon offset projects in developing countries, entrepreneurial training in Central America, measurement of social impact, and benefit corporations. His scholarship is forthcoming or published in academic publications including Entrepreneurship Theory and Practice, Strategic Entrepreneurship Journal, Small Business Economics, Academy of Management Discoveries, California Management Review, and Organization & Environment

Ph.D., Strategy and Entrepreneurship, University of Minnesota
M.B.A, International Management, Thunderbird School of Global Management
B.S., Civil Engineering, UNLV
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David Kreamer

Professor of Hydrology, College of Sciences
Water resources
Historical climate change
Environmental pollution
Hydrogeology
Groundwater contaminants

David K. Kreamer is a hydrologist within UNLV's Department of Geoscience who has expertise in topics surrounding water resources, climate change, and pollution.

Kreamer's research includes environmental contamination, spring sustainability in national parks and on public lands, clean water supply in developing nations, radioactive waste disposal, water quality and quantity improvement, groundwater hydrology, landfills, water and international security, and monitoring well design.

His work has been published in more than three dozen journals. Additionally, Kreamer has delivered over 150 invited lectures and keynote speeches around the world. They include testimony before the U.S. Congress and the U.S. Nuclear Regulatory Commission on water quality issues associated with uranium mining; lectures for the U.S. Environmental Protection Agency and U.S. Bureau of Land Management; and a March 2021 address before the United Nations General Assembly on world water challenges.

Kreamer is currently president of the International Association of Hydrogeologists. He is a former president of the Universities Council on Water Resources and past member of the National Ground Water Association's board of directors.

Ph.D., Hydrology, University of Arizona
M.S., Hydrology, University of Arizona
B.S., Microbiology, University of Arizona
Community Speaker
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Tara Pike

UNLV Sustainability Coordinator/Recycling Manager
Recycling
Sustainability
Environment

Tara Pike, sustainability coordinator and manager of the UNLV Recycling Program, is an expert on waste reduction, recycling, and resource management on campus.

Since joining UNLV in the 1990s as an environmental studies undergraduate, Pike has championed green living. She founded the Rebel Recycling Program in 1995, and has led efforts that increase environmental awareness at UNLV and throughout Southern Nevada. Since 2003, Pike's program has recycled more than 5,600 tons of material on campus.

Pike also serves as Vice President of Campus Race to Zero Waste, a partnership with the National Wildlife Federation that teaches universities how to reduce or eliminate waste.

Media Expert

Marla Royne Stafford

Professor, Department of Marketing & International Business
Advertising
Prosocial messaging
Responsible gambling messages
Consumer behavior
Integrated marketing communications
Services marketing
Marketing management
Sustainability and environmental communications
Nonprofit marketing
Consumer well-being
Diversity and inclusion
Health messaging
Sales promotion
Cannabis marketing and societal issues

Marla Royne Stafford is an advertising and marketing expert who boasts 30 years of experience as a professor, department chair, and dean in the business discipline. She was previously the executive associate dean of academic affairs in UNLV's William F. Harrah College of Hospitality and currently serves as the William F. Harrah Distinguished Chair. Prior to her time in academia, she held positions with companies such as Tupperware Worldwide, Philip Crosby Associates, and Cardinal Industries where she worked in marketing and promotions, communications, and training development. 

Stafford has received numerous honors from the American Academy of Advertising (AAAs) — an organization for which she has served as past president. In March 2024, she received the organization's Kim Rotzoll Award for Ethics and Social Responsibility; in 2021, she was elected Fellow of the AAAs; and in 2016, she received the AAA's Ivan Preston Award for Outstanding Contribution to Advertising Research. Stafford is a two-time recipient of the University of Memphis Alumni Association Award for Distinguished Research in Business and Social Sciences. In 2018, she was recognized as one of the Superwomen in Business by the Memphis Business Journal.

Stafford is past editor-in-chief of the Journal of Advertising, and currently serves as associate editor of the Journal of Public Policy & Marketing and the Journal of Advertising Research. She has published more than 100 research articles in publications such as the Journal of Retailing, Journal of Public Policy and Marketing, Decision Sciences, Journal of Business Research, American Journal of Public Health, and Journal of the American Academy of Child and Adolescent Psychiatry.

Ph.D., Marketing, University of Georgia
M.B.A., Marketing Concentration, Rollins College
B.A., Speech Communication, University of Arizona
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Bret Birdsong

Professor of Law
Public Lands and Natural Resources Law
Water Law
Environmental Quality Law
Property Law
Administrative Law

UNLV William S. Boyd School of Law professor Bret Birdsong is a recognized expert in public lands management, federal natural resources, water rights, food system, and conservation law. 

Prior to joining UNLV, Birdsong served the United States Department of Justice, Environment and Natural Resources Division, as a trial attorney focusing on public land and natural resources litigation from 1994 to 2000. As an Ian Axford Fellow in Public Policy in 1998, he studied New Zealand's specialized Environment Court and served as a visiting fellow in the office of New Zealand's Parliamentary Commissioner for the Environment.

More recently, he served in the Obama administration as deputy solicitor for Land Resources at the U.S. Department of the Interior, providing counsel to the Secretary of the Interior regarding the Bureau of Land Management, National Park Service, and other agencies regarding important conservation and land management policy initiatives.

Birdsong is a co-author of Natural Resources Law: A Place-Based Book of Problems and Cases, and edits chapters on Federal Reserved Water Rights and Interstate Water Allocation in the Treatise Waters and Water Rights.

J.D., University of California, Hastings College of the Law
B.A., Princeton University
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Media Expert

Wonyong Oh

Lee Professor of Strategy
Strategic Leadership
Corporate Governance
Corporate Social Responsibility
Business Ethics

Wonyong Oh is an expert in business ethics and corporate social responsibility.

His research examines corporate governance, with a particular focus on ownership structure and boards of directors, and strategic leadership, with a focus on CEOs and top management teams. Prior to joining UNLV, Oh taught at the University of Kansas and the University of Calgary.

His research has appeared in numerous academic journals such as the Journal of Management, Journal of Business Ethics, and the Journal of Managerial Issues.

Ph.D., Philosophy (Strategic Management), University of Kansas
M.S., Business Administration, Seoul National University, Korea
B.S., Yonsei University, Korea
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