Aya Shata

Assistant Professor of Journalism and Media Studies
Artificial intelligence
ChatGPT
Public relations
Storytelling
Persuasive communication campaigns

Aya Shata — an assistant professor in digital media at the Hank Greenspun School of Journalism and Media Studies — brings more than 14 years of strategic communication teaching experience, and serves as the faculty advisor for UNLV's chapter of the Public Relations Student Society of America (PRSSA).

Shata is passionate about purpose-driven research that serves communities and pursues social change across a range of critical issues, including sustainable development, climate change, cyberbullying, HIV, women empowerment, and sexual harassment.

Her current research focuses on the ways Artificial Intelligence (AI) is transforming the media landscape, with a particular emphasis on the role and impact of AI in public relations, advertising, and higher education. Shata's overarching goal is to promote a more responsible use of AI, striving to bridge the gap between theory and practice across various industries. 

Her previous research explored attitudinal and behavioral changes brought about by interactive digital media, examining narrative persuasion and the messaging embedded in entertainment education, and investigating the effectiveness of persuasive communication campaigns and media advocacy efforts. During her doctoral studies, she also looked at transmedia narrative to promote sustainable development and identify the narrative persuasion mechanism for transmedia edutainment.

Shata's work has been published in peer-reviewed journals such as the Journal of Creative Communication, Journal of Current Issues and Research in Advertising, Games for Health Journal, Journal of African Media Studies, and Middle East Journal of Culture and Communication.

Ph.D., Communication, University of Miami
M.P.P., Media Policy, American University in Cairo
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Craig Hennigan

Interim Director and Head Coach, UNLV Debate Team
Lecturer, Department of Communication Studies
Political debate
Collegiate debate
Argument

Craig Hennigan is the interim director of UNLV’s nationally recognized and award-winning debate team, ranked among the best in the nation for several years. His research interests include how we rhetorically construct what it means to be an urban citizen and argument theory. 

Prior to UNLV, Hennigan worked on a presidential campaign as a midwest regional director of volunteers. Additionally, Hennigan — who also serves as a lecturer within UNLV's Department of Communication Studies — has coached debate teams across the country from Detroit to Missouri. He has demonstrated success at coaching students to become nationally recognized for their skill in argument, with many of them going on to careers in law or politics.

B.S., Political Science, Central Michigan University
M.A. and Ph.D., Communication, Wayne State University
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Paul La Plante

Assistant Professor-in-Residence, Department of Computer Science
Faculty Researcher, Nevada Center for Astrophysics
Science Outreach Coordinator, Public Communication Initiative
Astronomy
Astrophysics
Cosmology
Machine learning
Data science

Paul La Plante researches astrophysics and cosmology, seeking the answers hidden at the origin of the universe. Two of his most prominent topics of study include Cosmic Dawn and Reionization, which is the era in the universe's history when the first stars and galaxies formed nearly 13 billion years ago.

La Plante has published many articles on simulations and theoretical studies of the early universe, and is a member of two major telescope collaborations: the Hydrogen Epoch of Reionization Array (HERA), a radio telescope in South Africa, and the Simons Observatory, a microwave telescope in Chile.

His current work looks at improving methods for simulating the early universe, as well as better understanding the measurements from these telescopes. He is also interested in developing new machine learning techniques and applications for astrophysics and cosmology research.

In addition to research, he teaches data science courses in UNLV's Department of Computer Science and the Data Analytics program. La Plante also acts as the science outreach coordinator for the Public Communication Initiative at UNLV.

Ph.D., Physics, Carnegie Mellon University
B.S., Physics and Spanish, Loyola University Maryland
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English
Spanish

Kathryn Houk

Undergraduate Medical Education Librarian
Health Literacy
Health information for the public
Health communication
Health comics
Medical libraries
Medical humanism

Associate professor Katie Houk is the undergraduate medical education librarian in the UNLV School of Medicine Library at the Kirk Kerkorian School of Medicine, where she supports the education, research, and wellness of Kirk Kerkorian School of Medicine students, faculty, and staff. Along with supporting the medical school's research and evidence-based medicine curriculum, Houk has a particular interest in improving health communication to the public through training on spoken and written communication best practices, evaluation of health information materials, and the promotion of trusted health information resources, particularly those created for historically excluded groups.

Houk is interested in medical humanism, an interdisciplinary field that incorporates practices from the humanities into medical training to promote a more holistic understanding and approach to health. She is looking to expand on previous collaborations with faculty and students in the medical school and other departments in the UNLV Health Sciences Division to promote and undertake research on literature, art, and creative expression as avenues for learning, reflection, growth and wellness. She combines her interests in health literacy and medical humanism through expertise in graphic medicine.

She has earned a Level II status in the consumer health information specialization from the Medical Library Association, demonstrating her commitment to staying current with developments in resources, technologies, and services. Houk also serves on The Network of the National Library of Medicine’s Community Engagement Council, where she collaborates on initiatives that empower public libraries and community-based organizations to support or advance health equity through access to actionable health information.

MLIS, Kent State University
MPH, Community Health Education, San Jose State University
B.S., Biology, Elon University
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Jenny Farrell

Senior Lecturer, Communication Studies
Interpersonal communication
Relational communication
Long-distance relationships
Close relationships

Jenny Farrell is an expert in interpersonal communication, with a focus on relational communication.

Her research specifically zeroes in on the challenges of communicating in long-distance relationships. Farrell's classes are research- and application-based, encouraging students to deeply self-reflect and apply concepts to improve their own communication skills and their close relationships. Students explore navigating the dynamics of topics including attraction, secrets, love, lust, sex, cheating, conflict, deception, jealousy, forgiveness, break-ups, make-ups, and online relationships.

B.A., Communication, Humboldt State University
M.A., Communication Studies, UNLV
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Erika Marquez

Assistant Professor, School of Public Health
Health disparities
Child development
Diversity in health communication
Environmental health

UNLV School of Public Health professor Erika Marquez is an expert on health disparities, children's health, improving diversity in health communication, and finding ways to creatively dispense health information to underserved populations. She also serves as co-director of Health Equity Research and Training for the Nevada Minority Health & Equity Coalition — a partnership of academic, civic, private and community organizations that aim to address health disparities and inequities in Nevada by building capacity, informing policy, and conducting research — which is housed within the School of Public Health.

Marquez has devoted the last decade of her career to working on local issues focused on housing quality, housing-related health concerns, and housing equity. Her research uses data and research to inform programs, policies, and practices, as well as to advance the field of public health.

Specifically, she has examined the impact of lead in children, as well as used surveillance data to inform public health decisions and engage community partners to improve housing conditions and increase blood lead testing in young children. More recently, Marquez has led #OneCommunity, a COVID-19 prevention and vaccine awareness outreach campaign that aims to educate and reach at-risk populations (including the Hispanic, Latinx, Asian American Pacific Islander, LGBTQ, African American, Deaf and Blind, and Native American communities) via the development of culturally responsive content and media, translated materials, billboards, digital advertising, and more.

Prior to her current roles, Marquez was a research associate at UNLV's Nevada Institute for Children's Research and Policy.

Ph.D., Social Behavioral Health, UNLV
M.P.H., Epidemiology & Biostatistics, UNLV
Psychology, San Francisco State University
A.A., Psychology, Skyline College
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Media Expert

Gregory A. Borchard

Professor, Greenspun School of Journalism & Media Studies
Greenspun College of Urban Affairs
Journalism History
Research Methods
Reporting

Gregory Borchard is professor of mass communication and journalism with UNLV's Greenspun College of Urban Affairs. Borchard focuses in journalism history, reporting, and research methods.

Borchard's publications include the books A Narrative History of the American Press (Routledge, 2018), Lincoln Mediated: The President and the Press through Nineteenth-Century Media (Transaction, 2015), Abraham Lincoln and Horace Greeley (Southern Illinois University Press, 2011), and Journalism in the Civil War Era (Peter Lang, 2010). His manuscripts appear in Journalism and Communication MonographsAmerican JournalismJournalism History, and The Journal of Popular Culture. A former newspaper reporter, he has written for the Minnesota Daily.

In 2018, Borchard was named the editor for the Journalism History, the official academic journal of the Association for Education in Journalism and Mass Communication’s History Division. 

Ph.D., Mass Communication, University of Florida
M.A., Mass Communication, University of Minnesota
B.A., History, University of Minnesota
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Media Expert

Kenneth Miller

Assistant Professor of Political Science
Political Polling
Campaign Finance
Elections
Political Parties
Legislative Politics
Political Communication and Campaign Ads

Kenneth Miller is an assistant professor of political science with expertise in elections, polling, campaign finance, and political communication. His teaching and research at UNLV focuses on how money affects American political campaigns and what happens in Congress.

Miller's past work has investigated how the sources of funds affect the content of campaign messages, the behavior of legislators, and the balance of power within party networks. He has also conducted research on the downstream effects of political communication — studying how images used in campaign advertisements affect perception of candidates' positions, and how the presentation of news affects how individuals choose which stories to read.

Prior to UNLV, Miller worked as a post-doctoral research associate at the Woodrow Wilson School of Public & International Affairs at Princeton University, and as a visiting assistant professor of political science at the State University of New York at Geneseo. Before his academic career, he worked in political polling and consumer market research. His work has appeared or is forthcoming in The Journal of PoliticsPolitics and ReligionSocial Science Quarterly, and The Forum.

Ph.D., University of Texas at Austin
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Rebecca Rice

Assistant Professor of Communication Studies
Collaboration
Crisis Communication
Natural Disasters
Organizational Communication
COVID-19 Crisis Communication

Rebecca Rice is an expert in organizational communication. She studies collaboration, workplace communication, resilience, power, and gender. Recent projects focus on how organizations work together to respond to emergencies, including natural disasters (wildland fires) and security threats. 

Her research also includes inter-organizational collaboration, high-reliability organizing, and security.

Ph.D., Communication, University of Colorado Boulder
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Alan Feldman

Distinguished Fellow in Responsible Gaming, International Gaming Institute
Responsible Gaming
Gaming Industry
Gaming Regulation
Problem Gambling

Alan Feldman is one of the world’s leading experts on responsible gaming.

As Distinguished Fellow in Responsible Gaming for UNLV’s International Gaming Institute, Feldman develops programs and policies to advance related knowledge and capabilities within the industry and regulatory community.

Feldman spent nearly 30 years in the gaming industry with MGM Resorts, where he recently spearheaded the launch of GameSense, an innovative, player-focused responsible gambling program that encourages players to adopt behaviors and attitudes that can reduce the risk of developing gambling disorders. This landmark program is now available at all of MGM’s U.S. properties.

A frequent speaker on responsible gaming at conferences, universities and media events around the world, Feldman serves as Chair of both the National Center for Responsible Gaming as well as the Nevada Advisory Committee on Problem Gambling. He also serves as a member of the Gambling Research Advisory Committee for the Massachusetts Gaming Commission.

In 2002, the Casino Management Association honored Feldman as the Gaming Professional of the Year and in 2009, he received the Lifetime Achievement Award in Gaming Communications from the American Gaming Association.

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