A cottage industry of women are selling courses aligned with a conservative movement that claims feminism is the source of women’s discontent

For the first time, a study has examined the "Tradwife" trend. Instead of the expected "benevolent paternalism," the study leaders encountered enormous devaluation of women.

Women thrive on the liberty, autonomy and freedom to make their own way denied them by this regressive movement

The tradwife aesthetic, as it’s sold to women, is easy enough to understand. In our world of social media addiction and dead-end wage labor, it can be tempting to find comfort in the sourdough fantasy of post-war soda ads: a retreat to a simpler, if not archaic, time in recent history.

In this episode, Erin and Alyssa talk about Trump’s nuclear war threats, Congressman Tony Gonzales sex pesting, again, and ICE’s pattern of lies. Then they dissect Pam Bondi’s ousting, and why Republicans’ gaggle of trad wives can’t escape the patriarchal system they champion.

A new study shows submissive women aren't cherished but are held in contempt

One of the year’s buzziest novels looks at influencers, gender roles, and the real contradictions in women’s lives

A UNLV study of 595 young men found support for the tradwife movement is linked to hostile sexism, not just old-fashioned chivalry, researchers say.

Evening, as the setting sun paints the sky red. The savory aroma of soybean paste stew fills the house, and as the front door opens, a wife and children greet with, "Welcome home." Such a warm evening is likely the scene that traditional male breadwinners once dreamed of. However, these days, with the collapse of awareness about traditional gender roles and the prevalence of dual-income households, such scenes have become a thing of the past.

Last week the movement got a reality check. Psychology of Women Quarterly published a paper from UNLV that pulled a hand-knotted rug from under the foundation myth of tradwives - that her (trad) husband will guide and protect her. No, far from the 'benevolent sexism' exhibited in this idea that women are vulnerable and need protection, the study revealed the 'hostile sexism' of husbands.

When our grandmothers were young, the entire point of being a woman was to become a perfect, happy little homemaker. To take care of the kids and the house, but ultimately, to take care of a husband, who deserved to end the day in a domain exactly fluffed to his liking. It’s a very specific nostalgia for that kind of energy that has fueled the #tradwife movement. The social media “trend” has pushed women to do things like cater to their husbands’ every need, spend all of their time and energy on the home and their family, and put themselves last. And a study published in Psychology of Women Quarterly has found that the men who most want a #tradwife... are also men who seem to view women the worst.

“These findings indicate that men who perceive the #tradwife movement favorably believe that they rely on women for intimacy and simultaneously resent that this is the case,” Rachael Robnett, one of the report’s authors, told PsyPost. “This mentality could put tradwives in a precarious position considering the amount of control–both financial and otherwise–that they yield to their husbands.”