Women’s sports in Las Vegas are no longer sidelined. They’re part of a growing business that is attracting new teams, new investment, new fans and new players. We look at the growth of women’s sports and how it’s becoming big business.

In 39 days spanning the months of June and July 2026, big-screen broadcasts, sights of colorful jerseys, and sounds of cheerful fans were nearly impossible to miss in Las Vegas. 

Las Vegas tourism officials have approved a new sponsorship agreement aimed at keeping the Las Vegas Grand Prix in town for at least another decade, committing $100 million over 10 years to support the Formula One race.

The third edition of the Sports, Entertainment and Innovation Conference (SEICon), which is co- hosted by UNLV and Syracuse University, brought together a broad cross-section of the sports and entertainment industries at the Bellagio.

With the Vegas Golden Knights set to open the Stanley Cup Final against the Carolina Hurricanes on Tuesday, the series is already being felt far beyond the ice. Southern Nevada businesses and workers are poised to benefit from a surge in sports-driven spending.

With the Vegas Golden Knights set to open the Stanley Cup Final against the Carolina Hurricanes on Tuesday, the series is already being felt far beyond the ice. Southern Nevada businesses and workers are poised to benefit from a surge in sports-driven spending.

For years, North Texas has been attracting companies looking to relocate, expand and tap into the region’s growing workforce. On May 20, that conversation landed in McKinney as Plug and Play, the McKinney Economic Development Corporation, SEICon and NTT DATA hosted the Batch 5 Expo at The Clubs of Stonebridge Ranch.

Artificial intelligence leaders, startup founders and corporate executives gathered Tuesday at The Clubs of Stonebridge Ranch as McKinney positioned itself as a growing hub for innovation and emerging technology. The Batch 5 Expo, hosted by Plug and Play McKinney, the McKinney Economic Development Corporation, NTT DATA and the Sports, Entertainment and Innovation Conference, featured startup pitches and discussions focused on AI-driven business growth and the expanding role of artificial intelligence across industries. The full-day event explored enterprise AI, travel, hospitality and emerging technologies through keynotes, fireside chats and live pitch sessions designed to connect founders with investors and strategic partners.

The Women’s National Basketball Association (WNBA) and the National Women’s Soccer League (NWSL) keep breaking attendance records – by a lot. Eight new professional leagues have launched since 2020, including softball, volleyball, and lacrosse. The optimism around women’s pro sports is so high that accounting firm Deloitte predicts the global women’s sports industry will surpass $3 billion in revenues this year – an increase of 340% since 2022. By all accounts, it’s not a fluke or a fad. And that’s largely because of one key reason: venture capitalists are pouring money into the burgeoning business of women’s sports for the long haul. Notably, many of them are women investors with decades of experience and capital to spend.

Las Vegas is set to host another Super Bowl at Allegiant Stadium, with the NFL naming the city the site of Super Bowl 63 in 2029 — a return that comes on a relatively short timeline by Super Bowl standards.

Las Vegas is shedding its "Sin City" moniker as it transforms into a major sports hub, boosting tourism and the local economy.

UNLV’s Sports Innovation Institute has signed a memorandum of understanding for a research partnership with the Enhanced Games, an Olympic-style sports competition coming to Las Vegas in May with a major twist: The athletes’ use of many performance-enhancing drugs is legal.