Tamara D. Herold

Associate Professor, Criminal Justice
Director, Crowd Management Research Council
Associate Director, Center for Crime and Justice Policy
Graduate Director
Expertise: Place-based crime prevention, Crowd dynamics and violence


Tamara D. Herold received her Ph.D. in criminal justice from the University of Cincinnati. She uses the crime science perspective to study the criminogenic impact of the design and management of places, as well as crowd dynamics that lead to violence. Her research and teaching projects involve working directly with police, private security, and stadium/venue operators. She has authored numerous scholarly articles, books, technical reports, and problem-oriented policing guides sponsored by the U.S. Department of Justice.

Herold co-developed the nationally recognized violence reduction strategy P.I.V.O.T. (Place-based Investigations of Violent Offender Territories). P.I.V.O.T. is designed to stop shootings in chronically violent urban locations. Police, city departments, and local communities work together to disrupt opportunities for violence, using a problem-oriented approach that focuses on uncovering and dismantling place-networks that permit violent activities. In 2017, P.I.V.O.T. was awarded the international Herman Goldstein Award for Excellence in Problem-Oriented Policing. 

A Teaching and Learning Center Fellow at UNLV, Herold has been the recipient of the CSUN Faculty Excellence Award, the College of Urban Affairs Teaching Award, and UNLV’s Spanos Distinguished Teaching Award.


  • Ph.D., Criminal Justice, University of Cincinnati

Search For Other Experts On

crime & criminal justice, environment

Tamara D. Herold In The News

Police 1
Every cop in every city can name a dozen spots within their jurisdiction that might call a hot spot or the place where drugs are sold, burglaries occur, or maybe where the next shooting will happen. It may not be so easy to articulate why, off-hand, but concepts like Crime Prevention Through Environmental Design (CPTED), and of course, crime maps can help.
Police 1
Gun violence threatens officer and public safety, strains police resources and devastates vulnerable communities. Gun violence surged in many jurisdictions in 2022, but there is good news: research offers solutions to gun violence hot spots.
Las Vegas Review-Journal En Español
On a flight to Las Vegas earlier this month, a Florida family discussed how they planned to react in the unlikely event that they had to flee from an active shooter in a crowded place.
Las Vegas Review Journal
On a flight to Las Vegas earlier this month, a Florida family discussed how they planned to react in the unlikely event they found themselves having to flee from an active shooter in a crowded place.

Articles Featuring Tamara D. Herold

Lake Mead
Campus News | July 11, 2022

A collection of news stories highlighting UNLV experts who made headlines locally, nationally, and around the world.

A man stocking shelfs at the food pantry
Campus News | December 8, 2021

A collection of news stories featuring research and accomplishment at UNLV.

Claytee White sits in a chair and gestures toward a woman sitting to her right
Arts and Culture | December 30, 2020

A sampling of university experts who sounded off on the year’s monumental movements surrounding race, ethnicity, and gender.