Tamara D. Herold

Associate Professor, Criminal Justice
Director, Crowd Management Research Council
Associate Director, Center for Crime and Justice Policy
Graduate Director
Expertise: Place-based crime prevention, Crowd dynamics and violence


Tamara D. Herold received her Ph.D. in criminal justice from the University of Cincinnati. She uses the crime science perspective to study the criminogenic impact of the design and management of places, as well as crowd dynamics that lead to violence. Her research and teaching projects involve working directly with police, private security, and stadium/venue operators. She has authored numerous scholarly articles, books, technical reports, and problem-oriented policing guides sponsored by the U.S. Department of Justice.

Herold co-developed the nationally recognized violence reduction strategy P.I.V.O.T. (Place-based Investigations of Violent Offender Territories). P.I.V.O.T. is designed to stop shootings in chronically violent urban locations. Police, city departments, and local communities work together to disrupt opportunities for violence, using a problem-oriented approach that focuses on uncovering and dismantling place-networks that permit violent activities. In 2017, P.I.V.O.T. was awarded the international Herman Goldstein Award for Excellence in Problem-Oriented Policing. 

A Teaching and Learning Center Fellow at UNLV, Herold has been the recipient of the CSUN Faculty Excellence Award, the College of Urban Affairs Teaching Award, and UNLV’s Spanos Distinguished Teaching Award.


  • Ph.D., Criminal Justice, University of Cincinnati

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Tamara D. Herold In The News

Houston Chronicle
November 8, 2021
When tens of thousands of people are packed into a confined area like NRG Park, crowd surges of some form are to be expected, security industry experts say, and certain precautions should be implemented.
KOLD: News 13
April 29, 2021
The Tucson Police Department has found the majority of gun violence happens in just a handful of hotspots around the city and often times committed by the same people, officials say.
Business Insider
January 23, 2021
One hundred feet and one minute.
Police Chief
December 1, 2020
The year 2020 has amplified demands for more equitable policing, more efficient government, and greater transparency. As police leaders around the world attempt to maintain order and safety during a period of large-scale civil unrest, they must also address criticisms that existing law enforcement practices include biased interventions and reinforce systemic racism. Many law enforcement agencies are also responding to increasing numbers of serious crimes that disproportionately affect society’s most vulnerable communities, while simultaneously facing calls to “defund the police” fueled by accusations that challenge the legitimacy of their policing tactics. The strategies used by agencies to manage protests and respond to rising calls for service are under heightened scrutiny, yet one might ask, “Have police leaders developed the internal analytic capacity to answer pressing questions about the fairness and effectiveness of their department’s practices?” Now, more than ever, the profession’s future may depend on leaders’ ability to leverage data to understand, acknowledge, respond to, and explain the impact of their chosen crime response and prevention strategies.

Articles Featuring Tamara D. Herold

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Campus News | December 8, 2021

A collection of news stories featuring research and accomplishment at UNLV.

Claytee White sits in a chair and gestures toward a woman sitting to her right
Arts and Culture | December 30, 2020

A sampling of university experts who sounded off on the year’s monumental movements surrounding race, ethnicity, and gender.

A UNLV banner on campus.
Campus News | July 2, 2020

A collection of news stories featuring the people and programs of UNLV.