Kasra Ghaharian (International Gaming Institute), director of research, was recently featured in a Business Insider article exploring the intersection of artificial intelligence and the gambling industry. The article, "Fear and Coding in Las Vegas," highlights how AI is revolutionizing everything from personalized marketing and casino floor optimization to responsible gambling interventions. In the article, Ghaharian shared insights into the precise ways AI is reshaping casino operations, explaining how RFID and AI-powered systems in brick-and-mortar casinos now allow for more precise tracking and efficient customer engagement than ever before.