Professor Joseph Lema (Hospitality) is a coauthor of the recently published article, "Public Trust in Generative AI: Risk Perceptions, Regulatory Safeguards, and the Acceptance of Deepfake Technology." This study examines how perceived benefits, perceived risks, privacy concerns, and demographic characteristics relate to trust in deepfake technology under regulatory safeguards. Survey data from 924 respondents from several countries were analyzed using descriptive statistics, independent-samples t-tests, analysis of variance, multiple regression, and thematic analysis of open-ended responses.