Prospective college students and their parents, 70 to 80 percent, use rankings as one measure to help inform their decisions about particular area of study or institution. Some rankings are based on the entire institution, and others are based on a specific degree or program.
Academic program rankings can signify a higher than average quality program, but rankings should not be the only basis for determining a college or university to attend. Other factors such as the student's area of interest, research, sports, educational goals, financial reality, location, co-curricular activities and whether the institution is recognized by an accreditation agency endorsed by the U.S. Department of Education, should all be considered.
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