Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
 

UNLV sports history expert Kendra Gage’s class on Olympics explores historical, modern collisions between sport and social issues of the time.

Focus on what you’re trying to accomplish rather than what’s going on with your body, says UNLV kinesiology professor Gabriele Wulf.

UNLV kinesiology professor Gabriele Wulf tells athletes to keep their eyes on the prize — not internal body movement — to achieve optimal performance during Tokyo 2020.