As the 20-year anniversary of UNLV's NCAA basketball championship approached last fall, Jay Jacquemoud was feeling nostalgic. He was on the UNLV cheer team when the Runnin' Rebels brought home that title, and in recent years had been swept up in the enthusiasm over the team's winning record. Being a professional car buff, he knew just how to show his pride.

The owner of MustangDepot.com, which helps enthusiasts trick out their cars, transformed his own 2010 Mustang into "The Rebellion." Jacquemoud started the MustangDepot in 1998, while he was working in the hospitality industry. The timing was right for the Internet-based company, and soon Jacquemoud's sideline turned into a full-time operation. Annual sales have grown from about $100,000 in 2000 to more than $2 million today, and the company is expanding with HotRodDepot.com.