Seyhmus Baloglu (Hospitality) has published the ninth edition of the Marketing for Hospitality and Tourism textbook, co-authored with Phillip Kotler, John Bowen, and Christian Morosan. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations. This edition emphasizes the major forces affecting marketing today, including the use of artificial intelligence and digital marketing for shaping marketing and customer service strategies.
People in the News
People
| September 24, 2026
Placing Books in Children's Homes: Laurie Hartig and Lisa K. Habighorst
The College of Education Alumnae of the Year co-founded Spread the Word Nevada, expanding access to books and literacy resources for young readers across the state.
People
| September 24, 2026
Rooted in the Mojave: Daniel Joseph Chenin
The internationally recognized architect and College of Fine Arts Alumnus of the Year has built a practice inspired by Southern Nevada while mentoring the next generation of designers.
People
| September 24, 2026
Building a Better Path for Foster Families: Laura “Ali” Caliendo
Urban Affairs Alumna of the Year founded Foster Kinship to support relatives raising children in foster care. The nonprofit has since helped nearly 24,000 Nevada children.