Primary Color Palette
Our most widely used color is UNLV scarlet. It can stand alone in any marketing application for any audience. The broad definition of scarlet is “a brilliant red color with a tinge of orange.” It is associated with concepts like courage and passion. It is bold, proud, and rebellious. It stands out in a crowd, quickens the pulse, and causes an emotional reaction when viewed. At UNLV, scarlet speaks to our passion for life, action, and, of course, rebellion. We display it proudly and use it to support and accelerate our communications and marketing.
Our UNLV gray is best used as an accent color rather than as the dominant color in a design.
An alternate, dark accent version of both the scarlet and the gray provide added dimension and depth when designing visuals. This darker accent version is not to be used in place of the primary scarlet.