University Identity

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  • Unit Signatures

    Many units want a way to display their names prominently. Unit signatures have been designed to associate unit names with the UNLV logo.

  • Mascot/Spirit Mark

    UNLV’s official mascot is known as “Hey Reb!” He was created to depict an independent mountain man and to embody Rebel spirit at athletic events, student, and alumni activities.

  • Licensing

    The UNLV Licensing Program ensures the control and proper presentation of the University of Nevada, Las Vegas brand and protects the appropriate use of those trademarks, service marks, logos, and insignias that have come to be associated with the University of Nevada, Las Vegas.

  • Official Logo

    The UNLV logo is the primary element of the university’s visual identity system.

Visual Standards

This website was created to help guide you in using the university’s official colors, logo and graphic marks. It also provides information about developing print and electronic materials including websites, brochures, business cards, etc. in addition to using the university’s trademarked images for apparel and other applications.

From the President

UNLV’s visual identity is strongest when every part of the institution participates. We all share in the responsibility for building the university’s reputation and recognition. These guidelines and standards ensure that UNLV presents a strong and unified image to the public.

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