Roboto – Our Official Marketing & Advertising Typeface

First launched in the 2016 redesign of the unlv.edu website, Roboto has been adopted as our official typeface for marketing and advertising applications. Along with our website, you’ll see it used in broadcast media, ads, displays, banners, and publications. It is available in light, thin, regular, medium, bold, and black in slab, regular, and condensed fonts. The clean, modern styling and flexibility of use demonstrated by this font makes it a great choice for visual communications where typefaces affect the visual impression in such an important way. Roboto offers a flexibility of function that covers the full spectrum of design application.

Substitutes: Roboto is available from Google fonts as a free download with no restrictions under an Apache License*. When creating emails and office documents, it is recommended to use one of several acceptable substitutes such as Arial, Helvetica, Calibri, or other simple sans-serif typefaces. These fonts function well across platforms and are commonly found on any desktop Mac or PC.