Marketing
The Bachelor of Science Business Administration in Marketing (BSBA) helps students prepare for careers in advertising, retail, market research and public relations. The program offers a dynamic course of study that combines traditional marketing concepts with new technologies including internet advertising and social media.
International Business
The Bachelor of Science Business Administration in International Business (BSBA) helps students develop business expertise and cultural breadth. The program requires coursework to gain competency in a specific area of business as well as address problems in an international context.