The Mel Larson Endowed Chair in Marketing was created to honor in perpetuity the memory and exemplary career of marketing pioneer, Mel Larson. The endowment allows the Lee Business School department of marketing to recruit, retain, and recognize faculty for their work in teaching, research, and service at UNLV.
A public relations and marketing pioneer, racing aficionado, and pilot, Mel Larson was well respected for both his affable nature and his extraordinary marketing expertise, most notably demonstrated as executive vice president of Circus Circus properties for many years. A former race car driver on the NASCAR circuit and track owner himself, he was a co-founder of Las Vegas Motor Speedway and a pioneer of Las Vegas’s rise as an iconic international destination. Mel also developed the heliport for Mercy Air, was inducted into the Southern Nevada Sports Hall of Fame and has a star on the Las Vegas Walk of Stars, at Circus Circus, naturally.
Mel’s wife, Marilyn, wished to honor his memory in perpetuity while providing the Mel Larson Chair in Marketing the ability to innovate in the classroom in the discipline of marketing, promote the Lee Business School by presenting cutting edge research at national and international conferences, and inspire and encourage student’s in marketing.