Bachelor of Science in Business Administration, Marketing
About
At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interest, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.
Accreditation
For information regarding accreditation at UNLV, please head over to Academic Program Accreditations.
Learning Outcomes
- Synthesize topic-related basic and applied research in marketing.
- Incorporate research based consumer psychology into marketing problem analysis and strategy.
- Critically evaluate marketing strategies.
- Describe, evaluate and apply a market orientation.
Career Possibilities
Requirements
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Bachelor of Science in Business Administration, Marketing
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Lee Business School Advising Center
The Undergraduate Advising office provides guidance for all undergraduate students in the Lee Business School.
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Department of Marketing and International Business
Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.
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Lee Business School
The Lee Business School advances the knowledge and practice of business, develops business leaders, and fosters intellectual and economic vitality through the creation and dissemination of knowledge and outreach.