Marketing is a crucial component of every organization. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.
The Department of Marketing and International Business (MIB) provides a professional orientation to education with coursework emphasizing both the theory and practice of marketing or international business.
The marketing degree strives to instill a marketing frame of reference in doing business; to develop an understanding and appreciation of how marketing interacts with the other aspects of an organization; and to establish a foundation of marketing knowledge that will best prepare majors and minors for careers in their chosen fields.
Students with degrees in marketing obtain employment in a wide range of marketing-related fields, including data analytics, retailing, product/brand management, advertising, distribution, international business, marketing research, purchasing, services marketing, sports marketing, hospitality, and sales management.
Every major industry has an increased global presence. The International Business program provides students with the analytical tools and conceptual knowledge to understand international marketing, finance and strategy. The International Business program prepares students for careers with multinational firms within the United States or with international organizations. Competency in a foreign language is a requirement of the program.