Frequently Asked Questions About Licensing

What qualifies as a trademark?

A trademark is any word, name, symbol or device, or any combination thereof, used to identify or distinguish the source of a good from those of others. UNLV owns and protects multiple trademarks including, without limitation, logos, mascot, slogans, nickname, letter(s), word(s) or combination of these that can be associated with the University.

The unauthorized use of the University's protected marks in a manner that is likely to lead to consumer confusion as to source, affiliation, sponsorship, endorsement, approval, etc. or likely to dilute the strength of the University's mark may violate the University's trademark rights and may give rise to various causes of action under federal and state law. Use of the University's protected marks without permission from the University or its authorized trademark licensing representative, Learfield Licensing Partners (LLP), may subject you to criminal and/or civil penalties.

What products should be licensed?

By law, all products bearing a university trademark may only be produced by licensed manufacturers. This rule applies not only to merchandise sold commercially through wholesalers and retailers, but to ALL distributors, including university employees, students, alumni, fans, etc.

What is a royalty, and what items are subject to royalties or rights fees?

A royalty is a fee paid by a licensee for the commercial use of a trademark. Items intended to be sold externally (eg. T-shirts for retail sale) are subject to royalties. Items intended for internal use by UNLV employees (eg. uniforms) are exempt from royalties except if the internal use is the intended resale of the item for fundraising. Internal sales must also meet the following criteria: licensee is invoicing - and receiving payment from - the University and the products are not being resold. Ex: If a student group is purchasing t-shirts and students pay for them; this falls under the standard license since University dollars are not being used.

Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the University Marketing & Communications at 702-895-3036. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.

A product with a Trademark is generally subject to royalty or rights fees if:

  1. The product is for resale;
  2. The product promotes a specific event for which a fee is charged;
  3. The name, mark, or logo of a third party is used with the Trademark; or
  4. The product is being resold by members of the University community, including without limitation, registered student organizations, and other affiliated organizations.
Who needs a license?

Anyone wishing to use the marks, logos and symbols of the University must obtain a license. No products will be licensed without the approval of the University through its representative, Leerfield Licensing Partners. This ensures all products associated with the University are of high quality and good taste and, denies approval of potentially hazardous items.

What if you do not get a license?

All products must be approved by the University's Trademark Licensing Office. Failure to obtain a license or approval from the University's Trademark Licensing Office is a violation of federal trademark laws and will be grounds for seizure of all non-approved merchandise bearing the University's marks. It can also result in jail time and numerous fines if convicted.

How can you obtain a license?

Any vendor who wishes to obtain a license to produce UNLV merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc. Applications can be obtained by visiting the Learfield Licensing website.

If you are currently licensing with a Learfield Licensing Partner's school and would like to add UNLV, please visit the Learfield Licensing website for an application.

What is Learfield Licensing Partners?

Learfield Licensing Partners (LLP) is the licensing representative for the University. LLP is responsible for administering the UNLV licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

How is licensed merchandise identified?

The "Officially Licensed Collegiate Products" hologram label identifies merchandise that has passed the standards of quality set forth by the University and certifies that a portion of the purchase is returned to the University.

Can you sell a product to the campus bookstore?

The UNLV Bookstore is owned and operated by the Barnes and Noble College Booksellers and works with a group of vendors to bring new products to the market each year. For more information on the bookstore’s wholesale buying practice, contact the UNLV Bookstore at 702-736-3955.

Can alumni or student groups sell products using the University’s marks as a fundraiser?

Alumni and student groups are allowed to sell officially licensed products bearing the University’s marks and logo if they work with a licensed vendor of the University. There are many local vendors that are already licensed to use UNLV marks and logos.

Before contacting manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with University Marketing & Communications. The staff is able to identify local manufacturers to produce the items, saving everyone time and effort.

Can I use the University’s name or logo on a web site?

Every use of the University's trademarks requires permission from University Marketing & Communications and the from the Licensing Department of UNLV Intercollegiat Athletics. The World Wide Web has made it easy for alumni, fans and supporters to build Web pages with the University's name and logos, and the University appreciates this support. However, federal trademark laws require that the University control its name and marks; therefore, the University must be very selective in granting permission in all instances. For more information, contact University Marketing & Communications at 702-895-3036