Strategic planning is an organization-wide process that defines what an organization is, who it serves, what it does, and why it does it, with a focus on the future.
Effective strategic planning articulates long-term goals, action plans, and defines how success will be measured.
Strategic planning ensures priorities are set, energy and resources are focused, everyone is working toward common goals, and outcomes and results are established and agreed upon.
Gathering input from stakeholders at all levels of the organization is part of the planning process. This valuable input informs the strategic plan.