When we communicate the right way, when we stay focused on our mission, vision, and purpose, our brand can communicate to others who we are, what we value, and who we hope to become. The success of our brand will support our mission to become a Top Tier University.
In taking a fresh look at who we are and what makes us stand out, Integrated Marketing & Branding, working closely with key internal stakeholders, has developed a guiding set of core brand messages. These messages serve to guide our larger brand messaging as we develop marketing that moves us closer to becoming a Top Tier school.
A university that gives you the opportunity to make real change, not just talk about it.
- UNLV doesn’t do things the traditional way. We are original. We do what no one else can in and out of the classroom.
- Out of the 4,000 universities and 200 research universities in the nation, only a handful of them are urban public research universities and UNLV is one of them. With more than 29,000 students, we are an emerging institution that provides our students with many different academic, research, service, and leadership opportunities.
- Unlike many other universities, both undergraduate and graduate students have the ability to conduct research during their studies. Students work side-by-side with faculty to solve many real-world issues. They’re researching potential cures for HIV, Parkinson’s and Alzheimer’s – and getting published; tackling climate change and environmental issues; and discovering new energy alternatives.
- It’s hard to ignore our unique location so we don’t. Our campus is in the heart of Las Vegas, a worldwide destination. Business leaders from around the world converge on Las Vegas to meet, think, and exchange ideas, positioning our students and faculty to become global thought and change leaders.
- Through expanding connections with our partners, UNLV is enriching the cultural vitality and stimulating the economic development and diversification in our community. We leverage our distinctive strengths to collaborate locally, nationally, and internationally.
We explore, push past boundaries, and discover what hasn’t been done before, while not being afraid to take the unconventional path.
- UNLV is an energetic and unstoppable force. We are always in motion, creating balance and growth across a variety of industries as we change the world for the better.
- UNLV is committed to inspiring a better way of life on campus and within the communities we serve. We create opportunities for our students, faculty, and staff, and we do so in bold, dynamic, and authentic ways.
- UNLV fosters a climate of innovation in which more than 1,000 faculty produce high quality, widely disseminated influential research, scholarship, and creative activity. Their astounding range of knowledge and expertise creates an environment where the possibilities are endless.
- UNLV has a number of ongoing, impressive initiatives that set us apart. Achieving UNLV’s Top Tier goals within a decade will secure our place as a leading national public university in the country. Other universities continue with the status quo; we take chances.
- UNLV’s spirit represents the community in which we live. Las Vegas didn’t excel by following the traditional route, and UNLV dares to do the same in bold, inventive ways.
A university as colorful and innovative as the city it calls home, a place where diversity of culture, experience, and worldviews create an environment of learning and collaboration unlike anywhere else.
- UNLV is the nation’s most diverse campus. This aspect enriches the overall learning experience because it brings different perspectives, values, and opinions to the classroom and to campus.
- UNLV embraces our core values of diversity, equity, and inclusion. We are receptive to change. We listen to others with open minds. We support each other in our differences.
- UNLV continues to recruit, retain, and graduate a diverse body of motivated students because of the strength of our learning experiences, mentoring programs, real-world creative and research opportunities, and vibrant campus community.
- UNLV is dedicated to shaping the lives of our students and offering them the best possible educational experiences. We reflect what an engaged, modern university will be in the future.
- UNLV is diverse in its academic programs. Through our 16 colleges and schools, which include more than 200 undergraduate majors and more than 150 graduate programs (certificates, master’s, specialists, doctoral, and professional degrees), our focus is placed on achievement through education, research, scholarship, creative activity, and clinical service. This allows us to prepare our future alumni to be state and national leaders through a variety of programs focused on interdisciplinary studies, research, internships, global experiences, and service to others.
Our Visual brand Elements
The hallmarks of the UNLV brand are the set of visual elements that represent the university in digital, print, and other visual communications. This encompasses everything from our monogram university mark and unit signatures, to our official family of typefaces, colors and even our photographic style. Faithful use of these elements, along with adherence to the guidelines and standards for their use, will help to build and communicate our story to our target audiences.