Our Brand

Our Name


Although our proper name is University of Nevada, Las Vegas, our identity is best communicated as UNLV in all marketing and advertising channels, including communications involving the colleges, schools and business units. It should appear in conjunction with all entities, never being left out in favor of the secondary unit name. As we move forward to be nationally recognized as a top tier public institution in research, education and community impact, UNLV is short, clear, and easy to use and remember.

University of Nevada, Las Vegas

This full name can be used as a supporting element in tandem with, but not as a part of, the UNLV logo.

Creating Brand Content

Our approach recognizes that we cannot simply tell people how to feel about UNLV; we must connect with them through compelling stories. Whether it’s a feature story, a social media campaign, or a video, we must focus on the audiences and demonstrate our value to them.

The Basics

Our content must be:

  • Clear, concise, and professional
  • Provide an authentic view of the university
  • Avoid academic/administrative jargon and marketing hyperbole
  • Fulfill at least one of our Content Goals

UNLV Brand Content Goals

We strive to elevate news into memorable, audience-focused content that:

  • Illustrates how the university’s mission, vision, and strategy serves our audiences
  • Highlights UNLV’s role in building a better community and addressing the world issues that affect our audiences
  • Shows the value of the unique expertise and thought leadership that UNLV offers our community
  • Celebrates individual accomplishments and contributions to helping UNLV achieve Top Tier status
  • Encourages connection, conversation, and participation in the life of the university
  • Makes our audiences proud to be Rebels

Achieving these goals will inspire trust, loyalty, and action — turning our audiences into brand ambassadors.

Voice and Tone

UNLV’s personality — Rebellious, Relentless, and Purposeful — should come through in our communications. These words work together to convey our brand voice. We may have a young, rebellious streak, but we always put it to good use.

The tone is the nuanced expression of that personality depending on the situation. Tone takes into account the medium and audience we’re trying to reach.

Voice Tonal Nuances Definitions
Rebellious Daring, Bold, Audacious, Gutsy, Gritty, Unconventional Showing a desire to resist convention.
Relentless Energetic, Youthful, Driven, Hard-working, Tenacious Showing or promising no abatement of severity, intensity, strength, or pace.
Purposeful Motivated, Inspired, Devoted, Caring, Committed, Community-centered Having or showing determination or resolve.

So for an undergraduate-focused social media post, the words and visuals can convey that this is place where they can focus their youthful energy to better their communities. A brochure targeting a community partner, on the other hand, will have a more formal presentation but still convey that UNLV pushes past challenges when partnering to solve our region’s biggest issues.