Who We Are

The Division of Integrated Marketing & Branding promotes and strengthens UNLV's image and reputation by developing and implementing strategic communications plans. The division also builds mutually beneficial relationships with constituents vital to the university's long-term success and assists individual units in achieving their mission and public relations' objectives.

The Division of Integrated Marketing & Branding has oversight and review authority over all uses of the academic brand. This division is responsible for establishing marketing strategy, core messaging, and creative direction for all advertising and marketing design across all channels for the university. UNLV athletics provides oversight and review authority over all uses of the athletics brand, including all licensing, permissions, and promotional uses. These two divisions work in conjunction to provide full brand governance to the organization and to ensure identity issues are handled in a consistent manner.

Our Organizational Structure

To achieve our mission, the Division of Integrated Marketing & Branding has been divided into several units:

  • Brand Content
    Responsible for branding the university through:
    • Marketing
      Produces image and reputation advertising campaigns and works with units to align marketing efforts.
    • Social Media
      Develops strategy and produces content for the university's official social media accounts
    • Editorial
      Produces creative content for UNLV's major owned media outlets, including the UNLV News Center and UNLV Magazine.   
    • Photo & Video
      Provides strategic creative visual elements for UNLV and provides photography, graphic design, and videos services to campus.
  • Web & Digital Strategy
    Develops and maintains university websites
  • Media Relations
    Proactively pitches stories to media outlets to enhance UNLV's reputation
  • Public Affairs
    Handles issues management, public records inquiries, and commercial filming needs on behalf of campus
  • Integrated Graphics Services (Print Services)
    Provides printing services to the UNLV campus
A student in cap and gown heading to commencement.
Students on campus in front of a U-N-L-V sign that reads Different. Daring. Diverse.