The Division of Integrated Marketing & Branding promotes and strengthens UNLV's image and reputation by developing and implementing strategic communications plans. The division also builds mutually beneficial relationships with constituents vital to the university's long-term success and assists individual units in achieving their mission and public relations' objectives.
The Division of Integrated Marketing & Branding has oversight and review authority over all uses of the academic brand. This division is responsible for establishing marketing strategy, core messaging, and creative direction for all advertising and marketing design across all channels for the university. UNLV athletics provides oversight and review authority over all uses of the athletics brand, including all licensing, permissions, and promotional uses. These two divisions work in conjunction to provide full brand governance to the organization and to ensure identity issues are handled in a consistent manner.