GCUA Scholar Series with Emma Bloomfield


Apr. 10, 2024, 2pm to 3pm

Campus Location

Office/Remote Location



Join the GCUA Scholar Series for a book talk on Science v Story: Narrative Strategies for Science Communicators by Emma Frances Bloomfield (UNLV, Associate Professor of Communication Studies). 

Science v. Story analyzes four scientific controversies—climate change, evolution, vaccination, and COVID-19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.

Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.

Admission Information

Talk is open to the UNLV community - students, staff, and faculty.

Contact Information

Emma Bloomfield