University Marketing & Communications is responsible for managing the university's image and reputation. As part of that responsibility, the unit oversees the use of the university's name and official marks in marketing materials and advertising. Policies for ensuring that logos and other trademarks are used appropriately in printed materials have been in effect for several years; however, a similar policy for managing domain name registrations did not exist. The attached policy is intended to address this issue by providing a process for overseeing the use of official university names in domain name registrations.
Just as trademarks involving the name of the university or any of its units must be owned by the university, any internet address that includes "UNLV" or the name of any of its individual units or affiliated groups in any form must be owned by the university. Private individuals and nonaffiliated UNLV organizations or groups may not register such Internet addresses. Violations of this policy will result in legal action on the part of the university.
Appropriateness of Internet Addresses
Internet addresses should accurately describe the activity or program to which they refer. An Internet address or other use of "UNLV" in any form that suggests sponsorship by the university as a whole or by any unit of the university will be approved only when such a name is accurate. In many cases, the appropriate address will note the group that hosts the activity (e.g., rebelradio.unlv.edu).
Approvals for Domain Name Registrations
As in the case of other uses of the "UNLV" name or the name of an official university entity, advance permission from the appropriate official(s) is required. In all cases, the director of Web & Digital Strategy must approve requests for use of official university names to be used in an Internet address or website identification in any form (including abbreviations or in combination with other words). For official college names or similar entities, the director of Web & Digital Strategy will also clear requests with the requesting unit's dean or director prior to authorizing the request.
Hosting for Non-unlv.edu Internet Addresses
In most cases, the appropriate domain name for university activities will be "edu." For all domain name registrations outside of the unlv.edu domain (e.g., com, net, org) that include an official university name in any form, the unit must contact the director of Web & Digital Strategy for approval prior to registering the name. Additionally, units must make arrangements to host the domain name on their own server (if available) or with a commercial Internet Service Provider. Under no circumstances will the domain name be hosted on the official UNLV web server. The registering party is responsible for any expenses associated with the registration and maintenance of the URL as needed.
Subdomain Names Set Up For External Audiences
Academic and administrative units, and programs or activities whose websites are housed on the official UNLV web server can apply for a subdomain name (unitname.unlv.edu) through the Web & Digital Strategy office.
Groups that wish to use a unlv.edu address on a campus server other than the UNLV web server must submit their request to the director of Web & Digital Strategy for approval. In most cases, for organizations or units within UNLV, an Internet address that is substantially the same as the applicant group's official name or an already approved name will be approved. For example, the UNLV Graduate College would be permitted to use "graduatecollege.unlv.edu."
These guidelines apply regardless of whether the subdomain uses unlv.edu or another university- or system-owned domain name (e.g., nevada.edu, nscee.edu). System administrators who are contacted directly with requests for subdomains that contain "UNLV" or other official university names should refer the request to the web communications manager for approval.
Subdomain Names Set Up For Internal Use
Subdomain names set up for internal (nonpublic) administrative purposes do not need approval from the web services manager. Such requests may be referred directly to the appropriate system administrator for action.