Experiences and Perceptions of Tourist Safety

There are a variety of projects focused on tourist perceptions of safety and disorder, as well as experiences tourists have had in Nevada. Research in this area includes public surveys, analysis of online comments, and public safety data. Findings within this research area can help increase safety across tourist experiences and inform public awareness and messaging.

A group of people walking down the Bellagio fountain pathway

Perceptions of Safety Survey

Researchers: Joel D. Lieberman (Criminal Justice), E. Lee Bernick (Public Policy and Leadership)

This survey project aims to understand how safe tourists feel when they’re in Nevada across a variety of experiences. The survey also focuses on travel motivations, victimization that occurred, interactions with different types of individuals, and other safety-related topics. Additionally, it gathers insights on outdoor recreational activities and overall views of Nevada as a safe tourist destination. The findings will be used to enhance visitor safety and improve the overall tourist experience.

A person looking at a laptop

Analysis of Tourist Concerns and Fears

Researchers: Rebecca Rice (Communication Studies), Linda Dam, (Journalism and Media Studies)

This project is a content analysis of Las Vegas subreddits that explores the public’s general concerns and fears when visiting Las Vegas. The findings will provide insight into public perceptions and attitudes of tourist safety concerns, and can inform policy and strategic messaging in safety campaigns.

Watch: UNLV Tourist Safety Institute Research Reddit to See What Visitors Think About Safety in Las Vegas

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Hotel sign inside of the Fremont Street

Perceptions of Disorder in Las Vegas

Researchers: William Sousa (Criminal Justice), in partnership with the Las Vegas Metropolitan Police Department and UNLV Center for Crime and Justice Policy

A 2014 survey found investigated how people thought about their personal safety, disorderly activity, and police presence on the Las Vegas Strip and the Fremont Street Experience. The survey will be conducted again in 2024.

A crowd raising their arms up outside at an event

Victimization at Live Music Events

Researchers: Milia Heen (Public Policy and Leadership), Joel D. Lieberman (Criminal Justice)

Researchers are conducting a survey on sexual victimization (i.e., sexual assault and harassment) at live music events (e.g., music festivals and concerts). The survey focuses on various factors including the types of offenders, substance use, incident location, bystander intervention, visibility of staff, security, and police, and whether the incident was reported. The survey also examines the impact of safety policies and measures on perceptions of safety and future attendance.