Biography

Since becoming dean in 2013, Dr. Shoemaker has been active in advancing the William F. Harrah College of Hospitality to meet — and exceed — the Top Tier goals set by the university. His long and varied career in hospitality and gaming has garnered him numerous scholarly grants and honors including a Lincy Professorship, Michael D. Olsen Research Award, and many others.

Research Interests

• Customer Satisfaction and Loyalty
• Pricing and Marketing
• Revenue Management
• Hospitality in Healthcare

Courses Taught

• Strategic Management in Hospitality (HMD 454)
• Hotel Administration Seminar (HMD 455 and HMD 555)
• Hospitality Marketing (TCA 380)
• Research Methods (HOA 735)

Service & Recognition

• Lincy Professor
• Michael D. Olsen Research Award
• Recognized as Graduate Faculty Member of the Year for the William F. Harrah College of Hotel Administration
• Recognized as one of the top researchers at the University of Nevada, Las Vegas