Biography

Since becoming dean in 2013, Dr. Shoemaker has been active in advancing the William F. Harrah College of Hospitality to meet — and exceed — the Top Tier goals set by the university. His long and varied career in hospitality and gaming has garnered him numerous scholarly grants and honors including a Lincy Professorship, Michael D. Olsen Research Award, and many others.

Research Interests

• Strategic Pricing and Revenue Management
• Antecedents and Consequences of Customer Loyalty
• Implementing Hospitality Principles into Healthcare

Courses Taught

• Strategic Management in Hospitality
• Revenue Management and Pricing
• Hospitality Marketing
• Service Operations

Service & Recognition

• Mentor, Epicurean Charitable Foundation
• Board Member, Hospitality Sales and Marketing Association International (HSMAI) – LV Chapter
• Michael D. Olsen Research Award