Specifications: No spaces or special characters. (There is an exception on Instagram where you can use emoji hashtags such as [emoji will not work in drupal].) When combining words, make sure that it doesn’t create an unintentional word or duplicate, confusing letters. Capitalize each word and “UNLV” whenever possible to distinguish the text in the hashtag.
Quantity: Other than character counts, there are no technical limitations on the amount of hashtags you can use. There are some general recommendations based on each platform:
- Twitter: 1-3 hashtags
- Instagram: A high number of hashtags is more common on Instagram. Research suggests using 7-11 per post. We typically recommend 1-5 hashtags per post.
- Facebook: 1-3 hashtags. Even though Facebook officially supports hashtags, searching for content is more difficult due to profile privacy restrictions. Using trending hashtags strategically can increase the visibility of your content as long as it is timely and logically related to the term.