UNLV Integrated Marketing and Branding is the designated unit to coordinate communications with internal and external audiences during a crisis. All university communicators may be called on to participate in crisis planning and response. 

Integrated Marketing and Branding has created a crisis communications plan that outlines guidelines and procedures for campus communicators during the event of a crisis. A crisis is defined as an event or situation that suspends or impedes normal operating procedures of the university, or that has the potential to negatively affect the university’s reputation. During a crisis, the university must act quickly and provide accurate and consistent messages to its diverse stakeholders, both on campus and off. The plan complements the official university emergency response plan, defining crises by response levels and scenarios and organizing communication by audience groups, outreach tools and individual communicator responsibilities.