Sang-duck (Sang) Seo is a professor of graphic design and media at the University of Nevada, Las Vegas (UNLV), specializing in human-centered UX/UI design. His professional experience includes leading major creative projects for global corporations and organizations such as Samsung, GM Korea, and KOMSCO (Korea Mint)

As a dedicated educator, Seo emphasizes critical thinking and design research as essential methodologies for creative problem-solving. His commitment to teaching has been recognized with the prestigious 'Lincy Professorship' and multiple distinguished teaching awards.

Seo has published a range of scholarly papers and conducted ongoing research in design-related data analysis and other areas of design inquiry. His current research and pedagogy explore the intersection of Human-Computer Interaction (HCI) and emerging Artificial Intelligence (AI) technologies. As an active scholar, he frequently presents his work on these evolving fields at major national and international conferences.