Research Interests

• Sustainability in Marketing and Hospitality
• Advertising and Marketing in Hospitality 
• Cause Related Marketing and Nonprofit Marketing
• Healthcare Marketing, Emotional Appeals and Consumer Well-Being 
• Diversity and Inclusion Issues

Courses Taught

• Integrated Marketing Communications
• Services Marketing
• Advertising and Sales Promotion
• Marketing Management
• Consumer Behavior

Service & Recognition

• Past President, American Academy of Advertising
• Current Guest Editor – Journal of Advertising – special section on Hospitality, Tourism and Travel
• Hormel Teaching Excellence Award, Marketing Management Association
• 2018 Memphis Business Journal’s Super Women in Business 
• Board of Directors, Find Your Fabulosity (Serves Domestic Violence Victims)