Headshot of Karen Alonso

Karen Alonso

Vice President of Marketing, United Way of Southern Nevada

Marketing and International Business


Karen Alonso is an accomplished marketing professional with a passion for mission-driven work. She has extensive experience in developing and implementing innovative strategies that drive brand growth and generate meaningful impact. Alonso leads a team of dedicated marketing professionals and is committed to fostering an environment that encourages collaboration, creativity, innovation, and excellence. Her strategic vision and leadership abilities enable UWSN to effectively communicate its mission, engage stakeholders, and inspire action. Alonso’s career began in 2009 as the marketing director at Advantage Plus Consulting in New Jersey. During her tenure, eventually leading to associate vice president of marketing, she successfully developed and executed a strategic re-branding initiative when the firm merged to become Catapult Fundraising, Inc. in 2016. During her 14-year career with the company, Alonso spearheaded multi-channel, direct to donor marketing campaigns, resulting in millions of dollars raised for prestigious non-profit organizations including International Rescue Committee, United States Naval Academy Alumni Association & Foundation, Special Olympics International, West Point Association of Graduates, and the Ronald Reagan Presidential Foundation & Institute to name a few.