Headshot of Jungsun (Sunny) Kim, Ph.D.

Jungsun (Sunny) Kim, Ph.D.

Associate Professor
Department(s): Hospitality
Office: HOS 271
Mail Code: 6021
Phone: 702-895-3643
Fax: 702-895-4872
Email: sunny.kim@unlv.edu


Dr. Jungsun “Sunny” Kim received her Ph.D. in Hospitality Administration from the University of Nevada, Las Vegas (UNLV). She received her M.S. in Hotel Administration also from UNLV and a B.S. in Hotel and Tourism Management from Kyung Hee University, South Korea. She also served on the faculty of Texas Tech University, teaching hospitality marketing and hospitality finance courses. In terms of scholarly endeavors, Dr. Kim has worked on the development of theoretical models to better understand customer and employee behavior toward diverse technologies and applications. More recently, Dr. Kim has conducted research in the gaming area, especially focusing on emerging Asian gaming markets such as S. Korea. As of 2016, Dr. Kim has published 25 peer-reviewed articles in academic journals, and her five articles are currently accepted by academic journals. She has contributed to both academia and industry by presenting her studies at more than 20 conferences held in the U.S., China, and S. Korea.

Areas of Research

  • Technology Acceptance and Impact in the Hospitality Industry
  • Management and Marketing of Casinos and Integrated Resorts (IR)
  • Corporate Social Responsibility (CSR) in the Gaming Industry

Industry Focus

  • Information Technology
  • Accounting
  • Casino Marketing

Courses Taught

  • Industry Computer Applications for Hospitality & Tourism (HMD 226)
  • Hospitality Accounting 2 (Managerial Accounting) (TCA 321)


  • Hospitality Technology (HT) Advisory Board 
  • American Hotel & Lodging Association (AH&LA) Technology and E-business Committee 
  • Hospitality Financial & Technology Professionals (HFTP) Certified Hospitality Accounting for Executives (CHAE) Advisory Council

Teaching Expertise and Interests

Project-based learning, student engagement, interactive lecture-based teaching, peer teaching observations