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Jennifer Hightower

Lifecycle and Email Marketing Manager; Cengage Group, ed2go

Marketing and International Business


Jennifer has worked through the gaming industry in all different areas of marketing. Starting in events and promotions, Jennifer completed her undergraduate degree at the University of Southern Mississippi with an emphasis in casino and resort management while working for several casinos in the area. She relocated to Las Vegas and pursued her master of business administration at UNLV while working with Wynn Las Vegas in database and enterprise marketing. After securing her MBA, Jennifer took a position with Penn National Gaming as database marketing manager, where she produced marketing campaigns, offers, and strategy for more than 35 gaming locations across the United States. Most recently, Jennifer branched into a new industry with Cengage Group in their high-growth ed2go product. She joined the company as lifecycle and email marketing manager and is developing and optimizing the customer journey through email marketing from the ground up.