Chih-Chien Chen

Chih-Chien Chen, Ph.D.

Associate Professor

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Chih-Chien Chen joined the William F. Harrah College of Hotel Administration in August 2014. Her research focuses on consumer aspects of revenue management where she explores issues related to hotel customers' willingness to pay in advanced booking setting, and the consequent impact on the performance of hotels' revenue management policies. Her work is published in top tier journals including the Journal of Travel Research, Journal of Hospitality and Tourism Research, International Journal of Hospitality Management, Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing and Management, and Tourism Economics. Dr. Chen presented her research at national and international conferences. She has won several research awards, scholarships, and grants. She receives her doctoral degree from the University of Illinois at Urbana-Champaign in 2009. She holds her bachelor’s degree in library and information science from the National Taiwan University.

Research Interests

  • Revenue Management & Pricing
  • Distribution Channels
  • Consumer Behavior

Industry Focus

  • Revenue Management & Pricing

Courses Taught

  • Travel & Tourism (TCA 141)
  • Hospitality Revenue Management (HMD 441)
  • Dynamics of Tourism (HOA 741)


  • Faculty Advisor for HSMAI 
  • Editorial Board Journal of Revenue and Pricing Management  
  • Committee at UNLV Hotel College Graduate Research Support Committee